Saturday, October 23, 2010

Majora Carter: Repositioning a nonprofit hero into a national, chagemaking enterprise


Rebranding Majora Carter has been amongst my projects at Empax. The most recent endeavor involved producing a video to articulate her vision, and to set the stage for her talk recent TED talk. I photographed and videographed this entire piece and was intimately involved in the editing process, and am proud that it opened her presentation at TED. I also worked directly with Majora to write her speech, and supported her speaking efforts by creating a visual presentation.

For more on Majora Carter, her evolving brand, and the role I am playing at Empax, please visit this case study.


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